We deliver exclusive travel and hospitality packages that put you at the heart of the largest and most exciting sporting events in the world.
Sports Travel & Hospitality Japan (STH) is the leading provider of sports hospitality and premium spectator experiences in Japan.
STH Japan was founded in 2017 and is a Joint Venture between STH Group and JTB. JTB is the largest travel agent in Japan and one of the largest in the world with over 29,000 employees in 30 countries.
STH Group is a Joint Venture between Sodexo and the Mike Burton Group. Sodexo is a global service company headquartered in France, with an annual group turnover of €20 billion. The Mike Burton Group is one of the UK’s leading sports travel and hospitality businesses with more than 30 years’ experience of selling and operating hospitality and travel programmes at some of the world’s largest sports events.
STH Japan was initially incorporated to manage and deliver the exclusive hospitality programme for Rugby World Cup 2019. We created hospitality packages at each of the 12 venues and built a flagship temporary structure which included 18 private suites and a shared restaurant. The total capacity was 1,300 people, the first of its kind in Japan. Find out more about the Rugby World Cup 2019 Official Hospitality programme here.
Since operating, STH Japan has grown with ambition to secure a long-standing and excellent reputation in Japan as we prepare for the biggest sporting event in 2021 and also being appointed as an Official Travel Agent for Rugby World Cup France 2023 and more.
STH Group has a track record of consistent excellence, including the official in-venue hospitality programme at the London 2012 Olympic Games. STH Group is a trusted partner to many of the world’s leading sporting events, providing sports fans with a unique, unforgettable experience. STH has contributed to the success of the London 2012 Olympic Games, IAAF World Championships 2017 and Rugby World Cup 2007, 2011, 2015 and 2019.
RUGBY WORLD CUP 2019 MAKING IT HAPPEN
|COMPANY NAME||STH Japan K.K.|
|ESTABLISHED DATE||February 1, 2017|
|CAPITAL||7.5 million yen|
|REPRESENTATIVE DIRECTOR AND PRESIDENT||Brendan Patrick Delahunty|
|REPRESENTATIVE DIRECTOR||Hisaji Aoki|
|STATUTORY AUDITOR||Elaine Crook
|NUMBER OF EMPLOYEES||75 (as of September 2020)|
|MAIN BUSINESS ACTIVITIES||Hospitality Sales and Marketing, Production and Operations, Events and Ticketing|