How to make the most of your hospitality experience
A new enhanced spectating experience is venturing to the Japanese market in the form of sports hospitality. Typically, the only type of ‘sports hospitality’ in Japan consisted of some box seats accompanied with drinks and snacks. Now, STH Japan are upgrading this fan experience. Typically, guests will be invited three hours prior to the sport event kicking off, where they will enjoy fine drinks and dining in a luxurious setting. When it is game time, guests will be closer to the action in their top category seats. When the event has come to an end, guests will be able to relax with fine dining and drinks again whilst the crowds die down.
With this in mind, if sports hospitality is a new concept in Japan, how do I make the most of my hospitality experience? Rest assured, once you have finished reading this article you will know all the tips and tricks on how to ensure you make the most of this ‘once in a lifetime’ hospitality event.
1. Dress appropriately
Attending a world-class sports hospitality event comes with a dress code. If you are hosting a group of people, make sure all your guests are aware of the details to ensure they are as comfortable as they can be on the day. Click here for further details and advice on the perfect outfit for attending a hospitality event.
2. Understand your guest requirements
Do your research and know your guests. The hospitality programme has a wide and varied menu catering to all dietary requirements. Make sure you have submitted your requests in advance to the Customer Relations team (contact details found below).
3. Plan your day
Be organised and aware of the event itinerary and logistics. Make sure you have thoroughly checked your transport options for getting to and from the venue. Take note of the hospitality venue location and what time the event kicks off. Please consider there may be crowds and therefore adding time on to your journey.
4. Make the most of the event
Make the most of this once in a lifetime opportunity. If you are hosting guests, research their organisation and be prepared with knowledge of their industry and the latest news. If you are being entertained, enjoy the experience and be proactive in striking up conversations, you are all there to build stronger relationships after all. Discover common interests and keep the conversation light and friendly. There will also be a room full of attendees so this is an opportunity for you to network and meet likeminded people.
Sports Travel & Hospitality Japan (STH Japan) is the leading provider of sports hospitality and premium spectator experiences in Japan. STH Japan was initially incorporated to manage and deliver hospitality programme for Rugby World Cup 2019. Since operating, STH Japan has grown with the ambition to secure a long-standing and excellent reputation in Japan.
STH Japan is a joint venture between JTB and STH Group. This business will establish a new spectating style at sporting events in Japan and contribute to the growth and development of the sports business market in Japan. The STH-JTB collaboration was awarded “Best UK / Japan Partnership” at the British Business Awards in 2017.
Learn how you can be part of world-class hospitality today:
Email: info@sthjapan.com Phone: +81 3 4500 6211
