Business Benefits of Sports Hospitality
Sport connects people from all walks of life. Fans are united in their support for a favourite team or player, and at global sporting events, are brought together from all over the world to cheer on athletes taking their place on the big stage. Sport can play a major part in bringing businesses and clients together too, with sports hospitality fast becoming a vital strategy towards increasing revenue for many companies.
A hospitality package is one of the smoothest and most reliable ways to secure the best vantage spots at popular sporting events. Many sports hospitality packages are designed with corporate interests in mind, allowing VIPs the opportunity to enjoy matches in a luxury atmosphere. An exclusive hospitality setting with attentive staff cultivates the perfect environment required to impress guests through an unforgettable world class sporting experience.
In addition to unrivalled tickets, sports hospitality packages typically include top-class dining, souvenirs and strategically placed screens around the hospitality venue to ensure that guests don’t miss a minute of all the nail-biting action. All this makes for a once-in-a-lifetime experience that is bound to impress, offering excellent value for money in turn. A previous hospitality purchaser commented: “The service exceeded the price: food was excellent, and of course, the seat was in an area with a good view of the sport”.
Individual customer from Rugby World Cup 2019, Official Hospitality
Many businesses opt to purchase sports hospitality as a unique team building opportunity for staff. Companies find the chance to liaise in a more relaxed environment helps colleagues get to know one another better while bonding over a shared experience. Teams are strengthened and morale boosted, leading to increased productivity back in the workplace – a clear home run!
But the benefits of sports hospitality go beyond simply socialising. Hosting a memorable event for new or potential clients is a great way to galvanise and foster long-term relationships, which in turn increases future business and profitability. A recent survey suggested that 92 per cent of businesses who purchase corporate hospitality believe it is extremely effective at improving relations with clients*, and 70 per cent of those who attend as a corporate hospitality guest said it drives greater brand loyalty than print/online advertising or direct telephone calls**. All of which points to client retention and a substantial return on investment.
With corporations from all over the world gathering at international events, networking and PR opportunities are endless. An attendee claimed that “Interactions with guests from overseas was a valuable experience”. New relationships are forged and brand awareness increased, all while making memories to last a lifetime.
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* SMG Insights / YouGov Research 2017
** SMG Insights / YouGov STH Research 2013