In Japan, the practice of sports hospitality has existed for centuries long before even 16th-century feudal lord Nobunaga Oda famously…
The current COVID-19 outbreak has had a major impact on the sporting world. While the Olympic Games Tokyo 2020…
A new enhanced spectating experience is venturing to the Japanese market in the form of sports hospitality. Typically, the…
STH Group (STH) and Japan Travel Bureau (JTB) were recognised as the “Best UK / Japan Partnership” at the…
Sports hospitality is a high-class premium experience that is new to Japan. This new form of sport spectating will…
