Sports Travel & Hospitality (STH) Japan has been recognised by APAC Business Headlines as Company of the Year 2021…
Attending an international sporting event is a once-in-a-lifetime experience, and even more so when cheering on your favourite team…
Above and Beyond Much like the athletes who dedicate their lives to being the best in their sport, sports…
Sport connects people from all walks of life. Fans are united in their support for a favourite team or…
STH Japan is delighted to announce a multi-year agreement with Formula 1 for the promotion and sales of Formula…
Have you ever used hospitality at a sporting event in the past? It is still not a well-known concept…
Sports Travel & Hospitality Group (STH) has won the Bronze Award at this year’s Sport Business Awards in the…
In Japan, the practice of sports hospitality has existed for centuries long before even 16th-century feudal lord Nobunaga Oda famously…
The current COVID-19 outbreak has had a major impact on the sporting world. While the Olympic Games Tokyo 2020…
A new enhanced spectating experience is venturing to the Japanese market in the form of sports hospitality. Typically, the…
