Attending an international sporting event is a once-in-a-lifetime experience, and even more so when cheering on your favourite team…
Sport connects people from all walks of life. Fans are united in their support for a favourite team or…
In Japan, the practice of sports hospitality has existed for centuries long before even 16th-century feudal lord Nobunaga Oda famously…
A new enhanced spectating experience is venturing to the Japanese market in the form of sports hospitality. Typically, the…
With the tournament now a fading memory, STH Japan looks back on the success of hosting Asia’s first Rugby World…
